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Ideology & Vision

In the wake of current climatic conditions, Cotton Clothing has become an indispensable part of our lives owing to its comforting, breathable, skin-friendly, and moisture-absorbent attributes. Apart from these, cotton outfits are durable, easily washable, and require low maintenance which makes it a perfect choice of clothing across seasons and occasions. Our brand name, TULINI, itself suggests a Cotton Tree and we are a firm believer and proponent of adorning cotton outfits routinely and stylishly. We are making incessant efforts to come up with exclusive prints and designs every time so that we can offer trending outfits in a comforting manner.

We envision ourselves in making cotton outfits the first choice of ready to wear attire for women in India and outside with our contemporary and fashion-forward prints and design. We foresee every woman, be it a teenager, college girl, working woman, home-maker or our grandmothers adapt and adorn stylish Cotton Kurtas and Cotton Dresses with absolute grace and elegance.


Who we are?

TULINI is an Indian Based fashion label founded in 2019 by two sisters, Krunali Jain Mehta and Jinali Jain. Two is a company, Two exudes confidence, Two means support; and this is why two sisters who share a common love for Colors, Craft, Cotton, and Clothing took a leap of faith and decided to share their love with the society, thereby starting TULINI. Entrepreneurship was new and challenging for them, but together they were steadfast in pursuing their dreams and after months of research, deliberations, planning, hard work, and perseverance, in the month of October 2019 TULINI was able to conduct its first solo exhibition in Vadodara (Gujarat) and after that, there was no looking back. The love and adulation we received for our brand, motivated us to think bigger and gradually we started doing exhibitions in various cities of India and now we have our very own virtual shopping platform.

We are a small team of only 2 sisters, where one is a Fashion designer and the other is a Chartered Accountant. Together we make a competent team and complement each other’s skills thereby making operations at TULINI smooth and seamless. We have continuous assistance and support from our tailors, artisans, and craftswomen because of whom our dreams have taken shape. Apart from selling online, we have a cute little studio at our residence in Vadodara (Gujarat) where our entire collection is on display. You can walk in and check out our latest collection anytime!



Every Outfit made at TULINI goes through a comprehensive process of:

  • Careful Fabric Selection to ensure quality in the material and assortment in prints and colors. We love to experiment with different crafts and prints from all over India to bring variety in our collection.

  • Meticulous and nuanced designing to bring creativity and try innovative ideas using various combinations of prints, patterns, embroideries, and embellishments. We strive to introduce refreshing and unique designs every time keeping in mind the current trends.

  • Systematic tailoring to maintain uniformity in sizes and give proper finishing to our products. We also make sincere efforts to lessen fabric wastage.

  • Thorough and detailed quality check to ensure finesse so that we can deliver a splendid shopping experience for our customers.